FOR IMMEDIATE RELEASE

[July 24, 2025]

[Philadelphia, PA] | 11 AM EDT

Juno Jones, the National Safety Council award-winning, WBENC-certified safety footwear brand, designed by working people for working people, has achieved a significant milestone with the official registration of its signature orange pull tab as protected trade dress by the United States Patent and Trademark Office.

Founders Emily and Ryan Soloby, with roots in the trucking and footwear industries, created Juno Jones after they noticed a gap in the safety footwear market around issues of inclusivity. The brand launched with women's footwear made especially for female foot measurements and style, and its viral popularity quickly grew the brand to include men's durable safety footwear built for all-day comfort.

This trade dress registration covers the distinctive orange color on the inside and outer edges of the pull tab affixed to Juno Jones boots and sneakers. The visual hallmark has become instantly recognizable among wearers and retailers alike, standing for safety, innovation, and style.

"I love the high-vis pull-up strap - that’s a sign of a real Juno Jones boot!" wrote Kathi Dobson, a certified safety professional and Juno Jones customer.

Founder Emily Soloby shared, “We created our signature orange pull tab as a clear visual cue that Juno Jones are certified safety boots. It’s a bold design choice that communicates function and intent—something our customers identify with immediately. The high visibility orange adds not only brand identification, but an extra element of safety on the job.”

This legal recognition gives Juno Jones exclusive rights to use this design element in Class 25 footwear and provides the company with powerful protections against imitation or misuse. The trade dress registration not only strengthens the Juno Jones brand identity but also offers legal leverage in protecting its distinct visual features in the marketplace.

This registration applies across the company’s complete line of footwear and shows Juno Jones’ commitment to making high-quality, recognizable safety footwear for people at work.

Where to Buy Juno Jones:

Juno Jones safety footwear is available at top retailers such as Super Shoes, Lehigh CustomFit, J. J. Keller, Tyndale, Duluth Trading Company, BootJack, Work Wear Safety, Cosawove, and Trav’s Outfitters, as well as at www.junojones.com.